OF HERS was created by Georgie Fraser and Rachael Munnelly, two former fashion buyers who found themselves navigating new identities during maternity leave. Amid the chaos and beauty of early motherhood, they saw an opportunity to build something deeply personal.
Between them, Georgie and Rachael had spent over two decades on the buying floors of some of the most respected retailers across Europe, New Zealand, and Australia. They understood supply chains, they understood margin, and they understood what women truly reached for in their wardrobes.
With that experience, and a shared love of intentional design, they envisioned a brand that offered more than beautiful clothing. They set out to create pieces that reflect the way women really live, clothes that move with women, empower women, and hold meaning.
OF HERS is their answer to a wardrobe that does not just look beautiful, but works beautifully: effortless, enduring, hers. It is a celebration of womanhood in all its stages, designed to support, empower, and embrace every chapter.
